Nike is approaching $200m in revenue from Web3 ventures thus far. Many other global brands are and will follow. The new internet of value is too important to ignore. Here some examples:‍

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‍The #metaverse is being recognized by global brands for its power of #brand activation and engaging their #communities with new and exciting experiences.

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Luxury brands like Louis Vuitton, Burberry, Balenciaga or Gucci have positioned themselves in the Web3 “long ago” and are adding dewy playfulness to their traditional existence, be it with an #NFT collection or a partnership with a gaming platform like Ralph Lauren has most recently done with #Fortnite.

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Nike is upping their Metaverse game to another level by spitting out one stroke of genius after the other; yesterday NIKE FC presented “Footballverse” ahead of the World Cup. With this the brand proves once more, that they master the art of bringing goosebumps to their audience and speaking a language that is understood cross-generationally.

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For tomorrow, 18th November, Nike has announced the launch of .SWOOSH, a new community experience that is all about designing and co-creation.

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The way Nike embraces the new possibilities of #engaging their audience is exemplary for the fashion and sports industry and shows that it is more important than ever to stay ahead of the game to stay relevant.

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Watch "The Footballverse" here: https://footballverse.nike.com and have a look at .SWOOSH: https://www.swoosh.nike